Cubicle Business Blog

Prices as slippery as Oil

The price of oil is declining, contrary to the stability of the prices once previously thought immovable. However cheaper is not always better, and in the case of oil world economies depend on it. Here is a look at what is going on.

The smell of money hangs thick in the air as black crude oil bubbles up from what is the world's oldest oil well, located in the sleepy Polish village of Bobrka. Duration: 02:09

The world's first oil well in Poland (Source: AFP News Agency via YouTube)

Black crude oil bubbles up from what is billed as the world's oldest oil well, but this is not Texas or Saudi Arabia. This is the sleepy village of Bobrka in southern Poland which lays claim to the planet's first oil well and rig, one that is still pumping up enough black gold to be profitable.

It was dug and built by hand in 1860 under the watchful gaze of Polish pharmacist and inventor Ignacy Lukasiewicz, a humble man who pioneered the now ubiquitous use of petroleum by creating the kerosene lamp.

Thanks to him, "Bobrka became the birthplace of the world's oil industry", says Barbara Olejarz, who runs a local museum devoted to the origins of the sector and whose last name by coincidence means "oilman" in Polish. "It all began there,"

She tells AFP while pointing a finger at an obelisk built by Lukasiewicz and his circle to mark the launch of the oil field in 1854 and the founding of the world's first oil company.

The price of has fallen by more than 40% since June 2014, when it was AED 425.09 a barrel. It is now below AED 258.75 .This comes after nearly five years of stability. At a meeting in Vienna on November 27th, 2014, the Organization of Petroleum Exporting Countries (OPEC), which controls nearly 40% of the world market, failed to reach agreement on production curbs, sending the price tumbling even further. Also hard hit are oil-exporting countries such as Russia, Nigeria, Iran and Venezuela.

Shawn Driscoll, manager of the T. Rowe Price New Era Fund, a mutual fund that focuses on natural resource stocks said to Howard Gold from Market Watch

“We expected Saudi Arabia to cut (prices), frankly. Once Saudi Arabia didn’t cut production, it became clear to us there was a problem. Both supply and demand were heading in opposite directions more drastically than I expected. The underlying demand got a lot weaker, Libya came back, Iraqi volumes have been pretty good,” he explained.
(Source: Unknown)

(Source: Unknown)

In the week of January 20th to 27th, the pro-U.S. Yemeni government had fallen and King Abdullah of Saudi Arabia died and was succeeded by his 79-year-old half-brother Salman bin Abdulaziz al-Saud. These events transpired in what can be described as the world’s most volatile but energy rich regions. Yet despite this people in the oil industry are optimistic, even though Saudi Arabia is host to the world’s largest oil company. 

King Salman, Saudi Arabia’s new ruler, will keep Oil Minister Ali Al-Naimi in his post, bolstering expectations that he will continue the policy of maintaining crude output to preserve market share even as prices have plunged. King Salman, issued a royal decree to retain current ministers, according to the official Saudi Press Agency. He led OPEC’s Nov. 27 decision to maintain its crude production even as shale supplies spurred U.S. output to the highest in three decades. King Salman also reiterated on Saudi national television that he will maintain the policies of his predecessor.

In his previous capacity as crown prince, King Salman read a speech on behalf of the late monarch on Jan. 6 that confirmed the continuity of the country’s oil policy in the face of market “tensions” caused by slow growth in the global economy.

“These tensions aren’t new to the oil market, and we’ve dealt with them in the past with a solid will, with wisdom and experience, and we will deal with the current developments in the oil markets in the same way,” he said.

In theory, Saudi oil decisions are made by a Supreme Petroleum Council headed by the king and made up of senior members of the royal family, ministers and industry leaders.

In practice, decisions seem to have been left in Naimi’s hands, said Simon Henderson in an October research note for the Washington Institute. “Although he is in his late seventies and said to be looking forward to retirement, Naimi retains a firm grip,” Henderson said.

Saudi crude production averaged about 9.7 million barrels a day last year, according to data compiled by Bloomberg. The kingdom, with a population of 29 million, has AED 2,721.41 billion in reserve assets, or 6 percent of the world’s total, data compiled by Bloomberg show. The government forecast its budget deficit for this year will widen to 145 billion riyals (AED 144.16 billion) from 54 billion riyals in 2014.

The New Saudi King Salman bin Abdulaziz al-Saud, File Photo 2014 (Source: Saudi Media) 

The New Saudi King Salman bin Abdulaziz al-Saud, File Photo 2014 (Source: Saudi Media) 

The country will plug the deficit by borrowing and drawing on its financial reserves and will continue to spend on major projects including railroads, electricity, desalination and universities, the official Saudi Press Agency reported Dec. 25, 2014, citing Economy Minister Mohammad Al-Jasser. The 2015 budget forecast revenue falling to 715 billion riyals from 1.046 trillion riyals in 2014, assuming an oil price of AED 295.71 a barrel, John Sfakianakis, who served as an adviser to the Saudi finance ministry, said Dec. 26, 2014.

“Major policies are not going to be changed without a clear steer from the throne, but beyond the rumors that often circulate there is no evidence to suggest those decisions cannot be made,” Richard Mallinson, a London-based geopolitical analyst with Energy Aspects, said by e-mail to Bloomberg. 

Other factors that affect supply include weather (which prevents tankers loading) and by geopolitical upsets. If producers think the price is staying high, they invest, which after a lag boosts supply. Similarly, low prices lead to an investment drought. OPEC’s decisions shape expectations: if it curbs supply sharply, it can send prices spiking. Saudi Arabia produces nearly 10m barrels a day—a third of the OPEC total, this along ensure that oil prices would soon stabilize if other producers cull supply which would reinforce OPEC pricing schemes.

The CEO’s Outlook with Riz Khan by HSBC

HSBC Middle East in collaboration with Riz Khan produced a Mini-Web Series highlighting the trials and tribulations of Business Leaders in the Middle East. Here is a look at what to expect. 

(Source: HSBC Global Connections vs YouTube) 

(Source: HSBC Global Connections vs YouTube) 

While their western and, in some cases, even eastern counter parts are highly lauded, even regarded as celebrities, Middle Eastern business leaders do not receive the same accolades. HSBC decided to honor these leaders by producing a web mini-series called the ‘CEO’s Outlook’ presented by Riz Khan. Khan is a well distinguished Television presenter most well known for his self titled show on Al Jazeera TV, in which he interviewed Television, Political and Business personalities. This Mini-series follows the similar interview pattern with a spotlight on the CEOs based in the Middle East.

HSBC Presents: The CEO's Outlook with Riz Khan, an online video series featuring the region's leading CEOs speaking about their business, global trends and more.

Preview of the Mini-Series (Source: HSBC Global Connections via YouTube) 

The series features notable business leaders including:

The topics Riz Khan discussed with these CEOS range from successes and the future to family involvement and bipartisan participation. Each episode provides an insightful look into the operations and intricacies of being a CEO in their unique environment. 

Imad Sultan talks about how family businesses best manage the process of bringing in the next generation based on personal firsthand experience. He discusses the unique challenges of running a fifth generation family business, including the need to restructure, separating ownership from management and priming the next generation to continue the legacy.

The CEOs featured on the show (Source: HSBC Global Connections vs YouTube) 

The CEOs featured on the show (Source: HSBC Global Connections vs YouTube) 

CS Badrinath discusses the challenges of accessing and managing capital in the context of a growing business.  He considers the vital importance of access to capital – ‘the bloodstream of any organisation’. He goes into detail about how a company faces a delicate balance of allocating capital to projects while, at the same time, managing the risks.

For Iyad Malas, understanding the consumer is the key to success in any new market. Moving into a new market demands flexibility and the ability to change your approach as he explains. It is a dynamic process as the company continues to take on new information when it is established in the market and continually adapts its offering to meet consumer demand.

Jayant Ganwani, discusses how his company has achieved its regional expansion and managed local differences. He highlighs the importance of in-depth market research even for neighbouring countries that may be considered familiar.

Pakinam Kafafi, CEO of TAQA Arabia, talks about the challenges and excitement of expanding into new markets. She considers helping a local company expand globally as an exciting process. However, expansion can be challenging and requires experienced employees, know-how and persistence.

Moving into new markets can be like leaping off a cliff. The right information, support and leadership is vital, according Dr Alaa Arafa, Riz Khan and Arafa go into more detail on the challenges his company faced while entering new markets. 

With all these insights, the various challenges local companies faced in an open and international market were highlighted. Ria Khan was an engaging host and kept the conversation going forward. This is definitely a must watch for a business insider. 


Full Disclaimer: HSBC did not intend to constitute any advice or an offer with this Web series. Any forecasts or projections are indicative only. HSBC or any of its affiliates accepts no liability, whether express or implied, arising out of or incidental to contents forming part of the Web Series.